We build bold brands that drive change
See how we do it
Award winning brand design for ambitious organisations
The strength of your brand shapes everything that follows.
Brand is more than a logo or a colour palette. It defines you, shapes how you are seen, inspires loyalty, and sets you apart in a crowded market. Since 1936, Mearns & Gill has been building brands with clarity, purpose and impact, creating identities that connect, resonate and fuel growth.
Brand strategy
Your brand is more than a logo, it’s the strategic foundation for how your business shows up in the world.
We work with you to define and express your core proposition, shaping an identity that informs everything from naming and messaging to visual style and market position. The result is a brand built for recognition, relevance and long-term growth.
When McGinty’s set out to revitalise Aberdeen’s historic Green, we created Flint, a bold brand rooted in the area’s industrial past. The result was a distinctive identity that connected with a diverse audience and brought fresh energy to a well-loved location.
Brand design
Before you've spoken a word, your brand has already introduced itself.
Your brand design is key to expressing your personality and values, connecting with your audience, and standing out in a crowded market.
We create distinctive identities that are instantly recognisable and visually powerful, crafted for every touchpoint on and offline. From brand marks and type systems to marketing collateral, wayfinding, digital platforms, and environmental graphics, every element works together as a complete system to amplify who you are and drive growth.
When Grub Fresh Food asked us to develop a brand for their new bar and brunch space in the heart of Aberdeen, we created an energetic and evocative visual identity rolled out across menus, uniforms, social media, and their website, giving the venue a bold and cohesive presence from day one.
Verbal identity & storytelling
Your voice is how people hear you, understand you, and form a connection with you.
A clear, consistent tone of voice brings your story to life. It builds trust, creates recognition, and ensures your message is heard above the noise. We work with you to shape a verbal identity that reflects your values and speaks directly to your audience. From tone of voice guidelines and naming systems to storytelling structures, we create cohesion across every touchpoint, from marketing and sales to digital experiences and beyond.
When ASPC asked us to develop their brand so they could build bridges with a new generation of first-time buyers, we helped shape a distinctive tone of voice, service naming, and a storytelling framework that unlocked growth.
Brand activation & guardianship
Bringing a brand to life is more than unveiling a logo.
It takes planning and care to create a brand that resonates and endures. As one of Scotland’s longest-established agencies, we know how to launch brands that connect and last.
From local social campaigns to global audience targeting, from launch events to strategic PR, we design activation plans that make your story impossible to ignore.
For Jamieson & Carry’s Love Story sub-brand, we defined the visual direction and oversaw a bespoke photoshoot to capture its essence. The creative rolled out across social, display, YouTube, and print, delivering an award-winning brand moment that was distinctive, emotive, and perfectly timed.
Ready to transform your brand?
See how our brand experts can help you and your business stand out and thrive in a today's digital landscape.
